Christian Dior and Chanel cosmetics have both launched new high-shine lipsticks with the effect of a gloss, but in a lipstick form. Christian Dior’s offering, called Addict Shine, is represented by British supermodel Kate Moss, while Chanel’s Rouge Coco Shine’s front-woman is Vanessa Paradis, the famous French model, singer and actress.
The two brands are pitted directly against eachother in the younger lipstick market, launching within a short time of eachother. Both of their branding even features a handwritten subtext - in the case of CD it says “be iconic” and Chanel’s says “shine”.
That’s not all.
Am I the only who has noticed that both brands are using as their figureheads, a former fiancee (Kate Moss) and wife of many years (Vanessa Paradis) of actor Johnny Depp?
While on the subject of the Dior Addict range - which includes two fragrances Addict and Addict II and their spin-offs, lipsticks and nail varnish - I don’t mind the fragrance but I would never buy any of this range on philosophical reasons.
I have a strong objection to the brand name Addict.
Addiction is a dehumanising situation, where the individual’s free will is diminished. It is a situation of servitude - presumably here it suggests addiction to make-up? Fashion? Glamour?
There is NO glamour in addiction, no matter what the heroin chic lovers of past years might have tried to convince us. And they didn’t convince us, and the heroin chic fashion is now dead, where it should be. There is no glamour in addiction at all, whether it is for a cigarette or whatever your next fix is, because it bespeaks desperation. Glamour must be comfortable, relaxed and confident.
Addiction and glamour are opposed.
When I wanted to buy a young friend a lipstick for her birthday, I chose the Rouge Coco Shine in a light berry colour - the colour of the season, here in winter 2011.
It is slightly more expensive, but the packaging is much better and I believe the quality too.
Addict Shine is in a nasty, bulky, tricky and tacky lipstick container. In the posters and ads, the always stunning Kate Moss looks less than her best, especially pitted against the artwork featuring Vanessa Paradis. Do check them out when browsing the make-up department next time - you will notice the Christian Dior artwork and face artistry far inferior to Chanel’s.
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